Building trust, one bite at a time.
What We Do
We believe in a food system that’s transparent, trustworthy, safe, and sustainable. Through transparent communications, independent research, and valuable resources, we foster meaningful dialogue on food issues that matter.
Ongoing Campaign
Canada’s Food System Goes National: Celebrating the People, Innovation and Strength
Listen to the brand new audio docuseries “Canada’s Food System: Our Food. Our Future” on Spotify or wherever you get your podcasts, and immerse yourself in the voices, sounds, and experiences of the passionate individuals who cultivate, innovate, and produce our food. Don’t forget to sign the Canada’s Food System Pledge!
Upcoming Event
Public Trust Summit
The 2025 Summit will delve into the rise of “fear-fluencing”—the spread of fear through false or distorted information—and introduce new strategies to better connect with consumers, build trust, and uphold the integrity of our sector.
October 28 and 29, 2025
The Westin Toronto Airport Hotel
Latest Research
2024 Public Trust Research Report
Uncover the latest insights on Canadian attitudes towards our food system. Our annual research dives deep into Canadians’ perceptions, concerns, and expectations about the food they eat and those who produce it.
Stay Informed!
From fresh insights to can’t-miss events, our newsletter keeps you in the loop on building trust and transparency in Canada’s food system. Join now!