Campaigns

Canada’s Agriculture Day

Canada’s Agriculture Day is a vibrant annual celebration of Canadian agriculture and food. This day is all about boosting pride in our ag and food system, making those who grow and produce our food feel valued and connected. It’s also a chance for Canadians to get to know the people behind their meals. 

It’s Good Canada

It’s Good Canada is a national campaign to connect consumers to the Canadian food system at a time when dialogue around healthy, affordable food is dominating media headlines. The campaign features personal stories of Canadians working in the food system from coast to coast on both the front and back lines of the food supply chain – from farming, transportation, retail, processing, and production.

It’s Good Canada aims to provide credible resources for Canadians to source fact-based information on Canada’s food supply system. 

Agriculture More Than Ever

Agriculture More Than Ever is a forum where the agriculture industry comes together to share pride for agriculture on social media. Its 96,000 followers across Facebook, Instagram and X engage in positive dialogue around ag and food, which contributes to creating trust between producers and consumers.