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About Us

Who We Are

Canadians have questions about food — where it comes from, who’s producing it, and how. Their healthy curiosity is why we exist.

It’s not about supporting a certain outcome. We don’t lobby or advocate on behalf of any brand, company, or food production method.

We want to make sure that Canadians— who are bombarded with contradictions — have the balanced information they need about food to make informed choices that are right for them and their families.

The Canadian Centre for Food Integrity (CCFI) is a not-for-profit charitable organization whose members and partners represent the diversity of today’s food system — from farmers, ranchers, and food companies to universities, non-governmental organizations, restaurants, retailers, food processors, financial institutions, seed companies, and transportation providers. We also collaborate with tech innovators, environmental organizations, packaging and distribution firms, healthcare and nutrition bodies, water management specialists, and energy providers.

Charitable Registration BN:847779204RR0001

Vision

Elevate Canada’s food system to be the most trusted in the world.

Mission

Build public trust in Canada’s food system through transparent communications, collaboration, rigorous research, and tailored resources.

Purpose

Cultivate trust in the Canadian food system.

What We Believe

  • We value the diversity of today’s food system and respect differing viewpoints – an approach that provides the insight needed to foster critical thinking, anticipate issues, and develop innovative, flexible strategies that build trust around food system issues.
  • We believe a sustainable food system includes innovation in food production to help meet the need for healthy, affordable food.
  • We believe a sustainable food system must be ethically grounded, scientifically verified, and economically viable.
  • We believe the foundation for building trust is meeting consumer needs and better aligning food system practices with consumer values and expectations.

What is the “food system”?

A food system is the path that food travels from field to table. It includes the growing, harvesting, processing, packaging, transporting, marketing, consuming, and disposing of food. It also includes the inputs needed and outputs generated at each step.


Our Team

The Board of Directors

  • Adele Buettner

    Founder and President, AgriBiz Communications Corp.

  • TREASURER

    Darlene McBain

    Director, Industry and Stakeholder Relations, FCC

  • Jean-Marc Ruest

    Senior Vice-President, Corporate Affairs and General Counsel, Richardson International

  • VICE-CHAIR

    Julie Dickson Olmstead

    Food Industry Advisor, Former Managing Director in Grocery/Retail

  • Keith Currie

    President, Canadian Federation of Agriculture

  • Michael Graydon

    CEO, Food, Health & Consumer Products of Canada

  • CHAIR

    Mike Dungate

    Governance Professional, Past Executive Director, Chicken Farmers of Canada

  • Nicole McAuley

    Vice-president, AdFarm

  • Shanna Munro

    Past Canadian President Executive Leader, Diversey

  • Stephane Beaudoin

    President, Gestbeau Inc.

  • Timothy Kennedy

    President & CEO, Canadian Aquaculture Industry Alliance